We recently came across a piece entitled "Eight US Insurance Daily Newsletters Appraised - Which One is Right for Your Company?" which was written by Ronald Gift Mullins. A copy of his piece can be found here. He took a look at the following list of newsletters:
- Advisen Front Page News Professional Edition,
- BestDay,
- Business Insurance Daily News,
- III (Insurance Information Institute)
- Insurance Daily,
- Insurance Newscast,
- InsuranceNewsNet,
- National Underwriter Daily,
- SNL Insurance Daily
He rated them on a scale of up to five POLIES.
And The Winner Was...
Drum roll please....Advisen's Front Page News. Here is what he wrote:
"Advisen Front Page News Professional Edition. www.advisen.com Each business day, according to its promotional copy, David Bradford, editor, and others examine more than 60,000 articles from 4,000 domestic and international news sources to find the 15 most relevant ones to include in Advisen’s FPN newsletter. “Our goal is to provide news that is valuable and of interest to commercial P&C professionals,” Bradford replied to questions, “not just news about the insurance industry. We cover a wide array of economic, legal and regulatory events that influence the insurance industry.” It is e-mailed in the morning between 7:30 and 8:30.There are five full-time and two part-time Advisen employees, of which one works exclusively on the newsletters. The staff does original reporting and writing, and material is accepted from industry experts, companies and agencies. But most of the items are from major newspapers, business news services. The first half 2009 P/C results did not appear in the newsletter until Sept. 30 as part of a wire service report.The annual subscription cost is $199 and there are about 100,000 subscribers. “We’ve occasionally tried to track the pass alongs–and there are a lot,” Bradford quipped, “especially when there are stories about strippers.” One stripper reference reported an account of a Florida man who sued a nightclub and a stripper for injuries he received when the exotic dancer allegedly kicked him in the face during her performance. There is also a FPN Digest newsletter which is free but only three of the 15 articles can be viewed in full.The Advisen Front Page News has a pleasing format and type style. Judicious use of color and fonts focus attention on individual headlines. The articles flow from most significant to not so, including from time to time a whimsical one. Clicking on a headline brings up the original source with attribution. Also, with the click comes a bewildering array of other choices that call up the vast data gathering resources of Advisen. There is a smooth logic to the many choices and sub-choices that are available from Advisen. Whoever is responsible for the web site’s layout has industriously used all space to best advantage; none is wasted, reminding me of a truism about Chicago hog packers—the only part of the pig not used was the squeal.And while Advisen does not hide its bright light under a basket, it does not push with devilish entreaties its other for-hire products. And advertisers have their place, noticeably yes; but not overwhelmingly so.Overall for broadly providing in a pleasing and accommodating format the current, imperative developments concerning the insurance industry in the US for a reasonable charge, Advisen FPN Professional Edition rates 4 POLIES."
In the interest of candor, he also rated two other competing publications at a similar level, but we were pleased to read his positive comments.
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